This varies greatly by location, experience, and the type of salon. A common range for skilled aestheticians is anywhere from $75 to $150+ per hour. We recommend researching what other experienced professionals in your specific city and neighborhood are charging to set a competitive yet profitable rate for yourself.

They are two different ways of looking at profit. Margin is your profit relative to the sale price (Profit / Price). A service priced at $10 with $2 in cost has an $8 profit and an 80% profit margin. Markup is your profit relative to the cost (Profit / Cost). That same service has a 400% markup ($8 profit / $2 cost). Margin is the standard metric for pricing services.

It's a good business practice to review your prices at least once a year to account for inflation and rising supply costs. You should also consider a price increase whenever you significantly upgrade your skills through advanced certifications, add value to your client experience, or when your schedule becomes consistently booked out weeks in advance.

This calculator provides data-driven suggestions based on your goals. If the numbers seem high, it might indicate that your desired hourly rate or margin is out of sync with your current market. Use this as a powerful insight! You can either adjust your goals, or use it as motivation to build a premium brand (through marketing, client experience, and using high-end products) that can command those higher prices.